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Triple Whale
Northbeam

Triple Whale vs Northbeam

Which Analytics platform is best for your e-commerce stack? Compare features, pros, cons, and pricing side-by-side.

Side-by-Side Feature Comparison

Core FeatureTriple WhaleNorthbeam
Free Tier Available
Shopify Native Integration
Mobile App
Open API Access
24/7 Live SupportEnterprise Only

Triple Whale

Pricing

Scales based on GMV. Starts at ~$100-$129/mo.

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Pros

  • • The best UI/UX in the analytics space
  • • Excellent creative performance tracking for Meta and TikTok ads
  • • Fast time-to-value without needing data engineers

Cons

  • • Strictly built for Shopify; custom tech stacks are out of luck
  • • Does not offer the granular B2B governance enterprise teams need
  • • Pricing scales with your revenue

Northbeam

Pricing

Plans start at $400/month.

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Pros

  • • Arguably the most accurate multi-touch attribution model
  • • Incredible hourly data fetching for rapid media buying
  • • Excellent capability to track long-tail customer journeys

Cons

  • • Expensive starting price points lock out smaller brands
  • • The sheer volume of data can be overwhelming
  • • Setup requires meticulous UTM parameter discipline